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What to Do After Finalizing Your Fire Insurance Claim: Keep the Lot or Sell?

Oliver Thornton May 21, 2025

Wildfires in California are becoming more frequent and destructive, leaving behind a path of devastation and uncertainty. For many homeowners and landowners in Los Angeles, especially in hillside neighborhoods and fire-prone zones, the aftermath of a fire can bring difficult decisions. Once the insurance claim is settled and the dust has literally settled, a critical question remains: should you keep the lot and rebuild, or sell the land and move on?

At Thornton Development Group (TDG), we’ve helped countless clients navigate this turning point. Whether you’re an investor, longtime homeowner, or someone exploring development opportunities post-disaster, this guide walks you through what to do after finalizing your fire insurance claim and how to evaluate whether keeping or selling is the right move.

  1. Understanding Your Insurance Claim Payout


Before making any decisions, it's crucial to understand what your insurance payout actually covers. Most homeowner policies in California include several key categories:

  • Dwelling coverage: For rebuilding or repairing the home structure

  • Personal property: For the loss of contents like furniture and electronics

  • Additional living expenses (ALE): Temporary housing and related costs

  • Debris removal and site preparation

Some policies also include code upgrade coverage, which is essential if you’re rebuilding in areas with stricter building requirements post-fire.

Action Step: Work with your insurance adjuster to get a clear, itemized breakdown. A claims consultant or construction estimator can also help confirm whether the payout aligns with current construction costs and market realities.

  1. Assessing Lot Condition and Rebuild Feasibility

 Just because you received an insurance check doesn’t mean rebuilding is easy or even feasible. A post-fire site may require extensive cleanup, soil testing, retaining wall engineering, and utility reconnections. In hillside lots, there may also be geotechnical challenges and erosion concerns, all of which underscore the deeper complexities of rebuilding in a way that’s safer, stronger, and more resilient than before.

Key factors to evaluate:

  • Soil stability and need for grading or shoring

  • Foundation damage and demolition needs

  • Utility infrastructure: water, sewer, gas, and electrical lines

  • Retaining wall design and hillside integrity

  • Debris removal and cost of site prep

At TDG, we partner with licensed engineers and soil specialists to evaluate lot readiness and rebuilding costs. Our geotechnical and retaining wall reports guide development feasibility and city permit approval timelines.

  1. Understanding Zoning, Setbacks, and Rebuild Regulations


Post-fire rebuilding is governed by city-specific zoning codes and may involve:

  • Height limits and floor area ratios (FAR)

  • Hillside grading ordinances

  • Environmental reviews and fire department clearance

  • New building codes and fire mitigation mandates (e.g., fire-resistant materials)

Some areas, especially those in Very High Fire Hazard Severity Zones (VHFHSZ), require more stringent rebuilding rules, defensible space clearance, and architectural review.

Action Step: Consult with a land use planner or architect familiar with your local jurisdiction. They can provide a zoning summary, feasibility study, and checklist of regulatory hurdles to anticipate.

  1. Market Value of the Lot: As-Is vs. Rebuilt


In today’s LA real estate market, an undeveloped lot in a desirable neighborhood can still hold significant value. But the value of a fire-damaged lot depends on location, views, and perceived rebuild potential. In some cases, developers like TDG are eager to acquire fire lots to build new luxury spec homes with high ROI potential.

Factors that influence land value:

  • Neighborhood comparables (comps)

  • Lot size, slope, and buildable envelope

  • Views, privacy, and access

  • Permit history and development potential

We recommend getting both a traditional appraisal and a developer opinion of value (DOV). This dual approach provides a fuller picture of what the land is worth now and what it could become with strategic development.

  1. Emotional Considerations: Letting Go or Starting Over


For longtime homeowners, selling the lot may feel like giving up a legacy. But starting over is not always the wrong choice. Emotional attachment should be weighed against financial, logistical, and practical considerations.

Questions to reflect on:

  • Do you want to live through the multi-year rebuild process?

  • Are you financially and mentally prepared for construction setbacks?

  • Would selling allow you to move forward faster or invest elsewhere?

TDG has supported homeowners who’ve decided both ways. For some, rebuilding becomes a healing journey. For others, it’s a chance to close one chapter and open another guided by the careful process of restoring order and rebuilding lives through thoughtful, comprehensive disaster restoration.

  1. Selling to a Developer: What to Expect


If you decide to sell your lot, a traditional listing on the MLS is not your only option. Many developers, including Thornton Development Group, actively seek off-market opportunities to acquire land for new construction.

Benefits of selling to a builder:

  • Quick, all-cash closings

  • As-is purchase, including fire damage

  • No need for cleanup or repair

  • Potential for flexible timelines to vacate or relocate

At TDG, we assess each lot for development fit, zoning, and topography. We can also offer joint venture options for owners who want to stay involved in the upside without taking on full development risk.

  1. Rebuilding with a Development Partner

 If you’re intrigued by the idea of rebuilding but overwhelmed by the logistics, TDG offers partnership models where we co-develop with the owner. You contribute the land, we handle construction, design, and entitlement, and the profits are shared once the home is sold.

This strategy allows you to:

  • Maximize long-term value

  • Avoid the upfront costs of development

  • Rely on an experienced team to manage design-build complexities

  • Retain partial ownership or profit-share on the future sale

Our most successful hillside projects often begin with lot owners who want to rebuild but prefer expert execution.

  1. Taxes, Timeline, and Other Considerations


Before deciding, consult with a CPA and financial advisor about:

  • Capital gains implications

  • Insurance settlement tax reporting

  • Cost basis adjustments

  • 1031 exchange potential if selling and reinvesting

Timeline is also a key factor. Permitting and construction can take 18–36 months. If your life circumstances favor speed and liquidity, selling may be the better option.

  1. Final Decision Matrix: Keep or Sell?


To make an informed decision, weigh these core factors:

Factor

Keep & Rebuild

Sell the Lot

Financial Investment

High

Low

Timeline to Completion

Long (18–36 mos)

Short (30–90 days)

Personal Involvement

High

Minimal

Long-Term ROI

Potentially high

Immediate liquidity

Emotional Attachment

Maintained

Letting go

Development Expertise Needed

Yes

No (TDG handles)

Each path comes with trade-offs. The best decision is one that aligns with your life goals, risk tolerance, and financial plans.

Let TDG Help You Move Forward
At Thornton Development Group, we specialize in hillside development, entitlement strategy, and ground-up construction. Whether you’re ready to sell your fire lot or exploring how to rebuild with confidence, our team is here to provide:

  • Lot evaluations and zoning analysis

  • Construction feasibility reports

  • Development partnerships

  • Quick cash offers for off-market lots

Don’t navigate this decision alone. Reach out for a free consultation and learn how we can help you turn your lot—damaged or not—into your next great opportunity.

To schedule a consultation, visit thorntondevelopmentgroup.com

 

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