Oliver Thornton May 21, 2025
Wildfires in California are becoming more frequent and destructive, leaving behind a path of devastation and uncertainty. For many homeowners and landowners in Los Angeles, especially in hillside neighborhoods and fire-prone zones, the aftermath of a fire can bring difficult decisions. Once the insurance claim is settled and the dust has literally settled, a critical question remains: should you keep the lot and rebuild, or sell the land and move on?
At Thornton Development Group (TDG), we’ve helped countless clients navigate this turning point. Whether you’re an investor, longtime homeowner, or someone exploring development opportunities post-disaster, this guide walks you through what to do after finalizing your fire insurance claim and how to evaluate whether keeping or selling is the right move.
Before making any decisions, it's crucial to understand what your insurance payout actually covers. Most homeowner policies in California include several key categories:
Dwelling coverage: For rebuilding or repairing the home structure
Personal property: For the loss of contents like furniture and electronics
Additional living expenses (ALE): Temporary housing and related costs
Debris removal and site preparation
Some policies also include code upgrade coverage, which is essential if you’re rebuilding in areas with stricter building requirements post-fire.
Action Step: Work with your insurance adjuster to get a clear, itemized breakdown. A claims consultant or construction estimator can also help confirm whether the payout aligns with current construction costs and market realities.
Just because you received an insurance check doesn’t mean rebuilding is easy or even feasible. A post-fire site may require extensive cleanup, soil testing, retaining wall engineering, and utility reconnections. In hillside lots, there may also be geotechnical challenges and erosion concerns, all of which underscore the deeper complexities of rebuilding in a way that’s safer, stronger, and more resilient than before.
Key factors to evaluate:
Soil stability and need for grading or shoring
Foundation damage and demolition needs
Utility infrastructure: water, sewer, gas, and electrical lines
Retaining wall design and hillside integrity
Debris removal and cost of site prep
At TDG, we partner with licensed engineers and soil specialists to evaluate lot readiness and rebuilding costs. Our geotechnical and retaining wall reports guide development feasibility and city permit approval timelines.
Post-fire rebuilding is governed by city-specific zoning codes and may involve:
Height limits and floor area ratios (FAR)
Hillside grading ordinances
Environmental reviews and fire department clearance
New building codes and fire mitigation mandates (e.g., fire-resistant materials)
Some areas, especially those in Very High Fire Hazard Severity Zones (VHFHSZ), require more stringent rebuilding rules, defensible space clearance, and architectural review.
Action Step: Consult with a land use planner or architect familiar with your local jurisdiction. They can provide a zoning summary, feasibility study, and checklist of regulatory hurdles to anticipate.
In today’s LA real estate market, an undeveloped lot in a desirable neighborhood can still hold significant value. But the value of a fire-damaged lot depends on location, views, and perceived rebuild potential. In some cases, developers like TDG are eager to acquire fire lots to build new luxury spec homes with high ROI potential.
Factors that influence land value:
Neighborhood comparables (comps)
Lot size, slope, and buildable envelope
Views, privacy, and access
Permit history and development potential
We recommend getting both a traditional appraisal and a developer opinion of value (DOV). This dual approach provides a fuller picture of what the land is worth now and what it could become with strategic development.
For longtime homeowners, selling the lot may feel like giving up a legacy. But starting over is not always the wrong choice. Emotional attachment should be weighed against financial, logistical, and practical considerations.
Questions to reflect on:
Do you want to live through the multi-year rebuild process?
Are you financially and mentally prepared for construction setbacks?
Would selling allow you to move forward faster or invest elsewhere?
TDG has supported homeowners who’ve decided both ways. For some, rebuilding becomes a healing journey. For others, it’s a chance to close one chapter and open another guided by the careful process of restoring order and rebuilding lives through thoughtful, comprehensive disaster restoration.
If you decide to sell your lot, a traditional listing on the MLS is not your only option. Many developers, including Thornton Development Group, actively seek off-market opportunities to acquire land for new construction.
Benefits of selling to a builder:
Quick, all-cash closings
As-is purchase, including fire damage
No need for cleanup or repair
Potential for flexible timelines to vacate or relocate
At TDG, we assess each lot for development fit, zoning, and topography. We can also offer joint venture options for owners who want to stay involved in the upside without taking on full development risk.
If you’re intrigued by the idea of rebuilding but overwhelmed by the logistics, TDG offers partnership models where we co-develop with the owner. You contribute the land, we handle construction, design, and entitlement, and the profits are shared once the home is sold.
This strategy allows you to:
Maximize long-term value
Avoid the upfront costs of development
Rely on an experienced team to manage design-build complexities
Retain partial ownership or profit-share on the future sale
Our most successful hillside projects often begin with lot owners who want to rebuild but prefer expert execution.
Before deciding, consult with a CPA and financial advisor about:
Capital gains implications
Insurance settlement tax reporting
Cost basis adjustments
1031 exchange potential if selling and reinvesting
Timeline is also a key factor. Permitting and construction can take 18–36 months. If your life circumstances favor speed and liquidity, selling may be the better option.
To make an informed decision, weigh these core factors:
Factor |
Keep & Rebuild |
Sell the Lot |
Financial Investment |
High |
Low |
Timeline to Completion |
Long (18–36 mos) |
Short (30–90 days) |
Personal Involvement |
High |
Minimal |
Long-Term ROI |
Potentially high |
Immediate liquidity |
Emotional Attachment |
Maintained |
Letting go |
Development Expertise Needed |
Yes |
No (TDG handles) |
Each path comes with trade-offs. The best decision is one that aligns with your life goals, risk tolerance, and financial plans.
Let TDG Help You Move Forward
At Thornton Development Group, we specialize in hillside development, entitlement strategy, and ground-up construction. Whether you’re ready to sell your fire lot or exploring how to rebuild with confidence, our team is here to provide:
Lot evaluations and zoning analysis
Construction feasibility reports
Development partnerships
Quick cash offers for off-market lots
Don’t navigate this decision alone. Reach out for a free consultation and learn how we can help you turn your lot—damaged or not—into your next great opportunity.
To schedule a consultation, visit thorntondevelopmentgroup.com
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